Client: Shell Oil
Description: Welcome Home Shell. The announcement of “Welcome Home Shell” was to communicate to New Orleans that Shell was not leaving the city post-Katrina. In fact, Shell signed a 10 year lease agreement to occupy 656,000 sf at One Shell Square three months after the announcement.
Execution: After a series of meetings with the facilities to work out the logistics, New Orleans’ first large building decal (60 ft x 26 ft) was imaged and installed. Files for the stage side scrims, backdrops, and step & repeats arrived late Friday evening and were imaged and installed prior to noon on Monday for the event.
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